How long should my campaign be?

Every campaign must be live for a minimum of 21 days before it can be closed. In terms of best practices, we have seen the sweet spot be anywhere from 60-90 days. The reason we generally don't see campaigns run for less than 60 days is that with Regulation CF, you are not allowed to do any sort of marketing or momentum-building related to your offering before you are live, so 30 days would not be enough time. Yet on the other hand, you want to express some sense of urgency and exclusivity with your offering, so keeping it open for a long time is not ideal either. That said, this is completely up to you!

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