How long should my Reg CF campaign be live?

Every campaign must be live for a minimum of 21 days before it can be closed. In terms of best practices, the companies we have seen be the most successful have campaign lengths from 60-90 days. Ultimately it is your decision, but by having your campaign length less than 60 days, you risk not gaining enough traction as companies are unable to do any sort of marketing or momentum building before they are live. And alternatively, if you run a campaign longer than 90 days, you may well lack a sense of urgency.

As a reminder, we do not provide any financial or legal advice, and the information above is based on best practices with the companies that have launched on StartEngine.

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