When should I post an update about my Small OPO to my StartEngine community?
Posting an Update
We have built an "Update" tab which allows you to post news, press releases, and updates to your StartEngine investor community as well as anyone who views your StartEngine campaign page.
You can write as many as you want and these updates will be sent to the investors who liked your page or who have initiated or completed an investment. The updates are sent via email and invite the investor to visit your campaign and read the update. We have found many new investors like seeing updates and end up investing after receiving one.
Best practices suggests that you post a minimum of 2 posts per week. These should include a number of different milestones:
- Launch announcement
- Campaign progress milestones - 25%, 50%, 75%, 100% funded etc...
- Duration of campaign milestones - 1 week mark, 1 month mark etc.
- Days remaining in your campaign (campaign countdown)
- 2 weeks left
- 1 week left
- 5 days left
- 72 hours left
- 48 hours left
- 24 hours left
- Closing note and thank you
Always add to your text a message to spread the word about the campaign and generally interesting information about what makes your company unique and exciting.
Please note, updates must not mix terms and non-terms.
Example: "Please share this update with your friends so they too can invest in our company"
For instructions on how to post an update see this article.