Testing the Waters

Some companies may choose to test the waters for a period of time in order to gauge the interest of the crowd before filing their offering with the SEC. When a company does this, you’ll see an opportunity to “reserve shares” on the StartEngine website. This reserve system enables companies to move forward with the cost of filing after they have gauged investor interest. There is no commitment between the reservation holders and their investment during the test the waters stage.

To reserve shares, login to your StartEngine account and go to the campaign page of the company you are interested in. On their campaign page, select the green "Reserve My Shares" button. It will bring you to a new page where you will indicate the amount of money you would like to reserve in that company. Click the “I am not a robot” button, before finalizing your reservation by clicking the green “Reserve My Shares” button.


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