What can StartEngine do to market my raise?

Campaign Marketing Guidelines

Here’s how your company gets introduced to our audience.

The Philosophy

Every day StartEngine communicates with our hundreds of thousands of users, many of whom are active investors. By raising on StartEngine, your company’s campaign will be provided ongoing exposure to this pre-existing audience. Nice!

The Strategy

Our goal is to direct eyeballs to your StartEngine campaign. This is ​different​ than advertising your offering and ​different​ than advertising your product. Creative for all promotions is meant to inspire click-throughs to StartEngine campaigns, not to close the deal, per se.

Therefore, it’s critical that you plan and execute your own marketing strategies as well.

The Rules

  • No campaign will receive any more opportunity for promotion than another.
    StartEngine does not curate; we want all companies on the site to have an equally positive experience.
  • All creative content for promotions is at StartEngine's discretion.
    We know the nuances of our website and the behaviors of our community best.
  • Marketing Promotions are subject to change at any time.
    As more and more companies make the leap to equity crowdfunding, promotions will scale simultaneously

The Audience
Campaign Marketing Promotions are intended for all StartEngine users and investors depending on their opt-in preferences. Some promotions are sent to the entire audience at once. Others are uniquely customized for audience members with equal distribution across campaigns. That is to say—one user might receive an email featuring your campaign, and her next door neighbor might receive a promotion for a  different campaign. Custom promotions are based on previous user behavior - this means you might not receive an email featuring your campaign. 

User Behavior
You know the drill. StartEngine tracks the behavior of its users onsite. We analyze where they click, when they click, and what they invest in. This data is paired with data from email marketing campaigns to create custom experiences for users.

Custom promotions can help your campaign reach the eyes of interested parties more quickly, and with more targeted accuracy. Our machine learning algorithm may suppose, for example, that one user is interested in a certain industry (electric) based on previous behavior, and serve that user more electric-like campaigns. This is good!  Robots are good!  

The Promotions

  • 10% Launch Email
    When you launch, your company’s campaign will be featured in an email blast to our most active investors, StartEngine shareholders. This email will be advertising a 10% bonus in your offering to the investors that have the StartEngine Owner's Bonus.

    10_.jpg

  • Automated Ongoing Emails 
    At the moment your campaign surpasses $45,000 in funds committed, it enters our custom promotion queue. Automated emails featuring your campaign will be uniquely targeted to users across the world by our machine learning algorithm for the duration of your campaign. The first deployment of these emails is evenly randomized to collect data and ensuing promotions are targeted based on user behavior.

    These emails take two forms. The first is a standalone email that provides a deeper dive into your business.
    Screen_Shot_2017-11-21_at_10.07.34_AM.png
    The second is an email that features six companies, three of which are recommended to investors by our machine learning algorithm, and three of which had the most momentum on StartEngine that week (raised the most capital in the previous seven days).
    Screen_Shot_2019-10-04_at_4.34.43_PM.png

  • Milestone Emails ($100K, $200K, $300K, $500K, $800K, $1M)
    When your campaign reaches significant thresholds, we’ll announce it to our community via an email for an added boost. If you reach two thresholds in the same week, we will announce the greater of the two thresholds.
    • ○ 100K, 200K & 300K
      Combined email featuring companies that hit above milestones
      Screen_Shot_2019-10-04_at_3.07.34_PM.png
    •  $500K, $800K, $1M
      Solo email featuring company
      200k_raised.jpg

 

  • Homepage placement
    Campaigns are qualified to be featured on the StartEngine homepage when they meet certain criteria.

    1. Based on Your Previous Interests​ — Our machine learning algorithm above will feature 3 campaigns to logged-in users.
    2. Most Popular ​— Features the three live campaigns that have raised the most money.
    3. Most Momentum​ — Features the three live campaigns that have raised the most money within the trailing 7 days.
    4. New​ — Features the three newest campaigns over $45K.
    5. Closing Soon​ — Features the three campaigns closest to closing.

      Screen_Shot_2017-11-21_at_10.08.35_AM.png


  • StartEngine Investor Newsletter
    StartEngine sends a weekly investor newsletter to its user base. You may be promoted in this email if you post an update on your campaign page in the previous seven days that fits the following criteria. All criteria is objective, and unbiased. Companies that post updates that meet the criteria are selected at random. Criteria includes:
    • Business Developments
      • Information about the financial development of your company (e.g. sales development and turnover) as well as customer updates (e.g. the number of customers or new customers) or product updates about your business (e.g. new features or development milestones)
    • New Funding
      • Financing provided by other market participants, such as business angels, venture capitalists, or the government
    • Coorperation Projects
      • Information about new cooperation projects by your startup
    • Press
      • Information about a press article that covers the business or founder.

This is what we do ​for you.​ Any successful raise requires ​your own marketing ​efforts in collaboration with our efforts. Need help marketing your offering beyond StartEngine’s community? Email ​hello@startengine.com​ to inquire about our Promote Services.  

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