How is StartEngine different from rewards based crowdfunding?

On donation and reward-based websites (i.e. Kickstarter or Indiegogo), companies raise capital by providing rewards or perks depending on the nature of the campaign. 

StartEngine allows companies to raise capital by exchanging capital for securities (equity or debt). Rather than asking friends, family and fans to donate money to help raise funds, StartEngine enables companies to raise capital by offering investment opportunities to the general public.

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